The Challenge

In an oversaturated beauty market dominated by established players, Caslert Cosmetics approached us with groundbreaking formulations but needed a distinctive brand presence that would capture attention and communicate their innovative approach. The challenge was to translate their scientific expertise into a compelling visual language that would resonate with sophisticated beauty consumers.

Through extensive brand discovery sessions, we identified the core pillars of Caslert's unique value proposition:

Technical Innovation

Their breakthrough formulations create a never-before-seen sea salt spray without the dreaded drying effects.

Refined and Simplified Design

We emphasized their commitment to a minimalistic and toned visual style with logos and packaging that stood out.

Where We Come In

Our comprehensive design strategy began with a deep dive into contemporary beauty packaging trends and consumer behavior patterns. We crafted a design system that would create impact across multiple product categories while maintaining consistent brand language throughout the range.

Working closely with Caslert through multiple design iterations, we developed signature design elements that would showcase their innovation:

The "Painted Feather" treatment delivered a sophisticated play of light and texture, optimized for both shelf presence and social media appeal. Each piece was carefully engineered to protect brand image while also maximizing sales.

We expanded their visual identity through a modular packaging system that demonstrated technical precision while remaining luxuriously tactile. This also involved coordinating a unified supply chain that was scalable as needed to meet the business’s growing demands.

Establishment of Caslert as a design-forward brand in the premium beauty space

Increased customer engagement and social media sharing of product imagery

Strong sales performance in the premium skincare category

Throughout the process, we maintained strict adherence to cosmetic packaging regulations while pushing the boundaries of technical innovation. The result was a sophisticated packaging system that elevated Caslert's market position while advancing their mission of bringing scientific innovation to contemporary skincare.

This strategic evolution of their packaging not only expanded their market presence but also created a new standard for emerging beauty brands seeking to compete in the premium skincare space.

Learn more about how Zernike can help your brand grow and explore new markets. Get in touch with us.